Winchester Business Improvement District (BID) has been in operation since March 2008 and is delivered through Winchester City Centre Partnership (WCCP), a non-for-profit organisation that has been in operation since 1998.
WinchesterBID aims to raise the profile of the city, develop the brand image and showcase Winchester as a vibrant and profitable location for retail, leisure and business.
Marketing Winchester is a key objective for the BID. WinchesterBID aims to raise the profile of Winchester as an excellent location for modern business and as a quality destination to key target audiences.
Winchester BIDs promotion of the city has been a key factor in increasing footfall. Without it, Winchester could easily slip behind nearby towns and cities in the competition for visitors.