WRAP works, uniquely and by design, in the space between Governments, businesses,communities, innovative thinkers and individuals forging partnerships and developing ground-breaking initiatives to help the UK use resources more sustainably. WRAP has strong relationships with Government decision makers;with business leaders with the ability to influence powerful supply chains and with individuals through highly respected consumer campaigns.
WRAP works in a distinctive way developing evidence where there is a knowledge gap, bringing together the right people to work on specific issues, to develop solutions and then, finding ways to implement them.
WRAP focuses on the most resource intensive sectors where they have expertise and a track record of strong delivery:
- Food Waste Reduction
- Manufactured Products
- Built Environment
- Resource Management
WRAP works at all points around the resource ‘loop' preventing and minimising waste,re-using, and recycling. WRAP are able to bring together groups of people who might not naturally work together. This means they can mobilise action to address market failures where there is a disconnect between who needs to take action and who benefits.
WRAP works with UK Governments, the EU and other funders to help deliver their policies on waste prevention and resource efficiency. WRAP takes action in those areas where they can have the greatest impact on reducing waste,protecting our natural resources and providing economic and environmental benefits.
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