Digital and Creative
The Solent Economy supports nearly 5,000 Creative Businesses employing around 20,000 with a further 20,000 creative jobs embedded in advanced engineering, marine, construction and IT amongst other sectors.
The Creative Sector includes Advertising, Architecture, Arts & Antiques, Crafts, Design, Designer Fashion, Video, Film and Photography, Music and the Visual & Performing Arts, Publishing, Software and Electronic Publishing, Digital Entertainment Media, Radio and TV.
Hampshire is the most visited county in the South East. £2.50 billion is estimated to have been spent by day and staying visitors in Hampshire in 2012. The total value to the Hampshire economy, when including induced expenditure, was £3.08 billion in 2012. In 2012 63,600 individuals were employed in tourism in Hampshire, representing 8.9% of the county’s total employment. 5.2% of the Gross Value Added (GVA) to the Hampshire economy (£37.9 billion, in 2011) could be attributed to tourism (£2.0 billion, in 2011).
The Solent is connected by sea, rail, road and air which means that distribution and logistics is a key driver in the local economy. The region is the chosen location for NATS (National Air Traffic Services), Associated British Ports (ABP), Meachers Global Logistics and Gist, all benefiting from the region’s excellent transport connections.